Bright Bunch

In 2023 we got an assignment from Veilig Verkeer Nerderland. Our job was to look into how people use the headlights of their cars, and find out if they were used properly.

After interviewing our target audience, we discovered that most people can't distinguish dimlicht, stadslicht and DRL (day running light).

This is were the Bright bunch campaign came in; we wanted to teach people about their headlights.

This came together as a video, where we show the street interviews we did, along with the nescessary information about the headlights.

Bright Bunch was made as a group project. My contribution to it was doing research and acting in the video.

The video is in Dutch.